September 12th, 2011
TestExpo is an event for software testers and QA experts to learn, network and share ideas. It’s been running for a long time and it’s well known. But we’ve been analysing attendees in more detail – who attends, from where, and what their job function is, and we’ve found some interesting findings.
First, some great news on overall numbers. TestExpo attendance has seen an average growth of ten percent year on year. More people means more ideas, more participation, and more inspiration. The bulk of attendees are software testers and QA professionals, our target audience, so this is also good news.
But TestExpo is also a progressive event that brings together key members of the QA and testing industry. It’s known – and frequently discussed in TestExpo circles – that there can be a communication gap between business management and testing teams, so we think it’s important that management and executives take interest and ask realistic questions about the role, timing and budgets for software testing and QA processes.
So it’s further good news that we have seen a shift in attendees over the last twelve months with an increase in C-level and QA and software testing managers. We think this demonstrates two things: that the news and information coming out of TestExpo resonates with all levels of the testing community; and that management knows it needs to attend events such as TestExpo to hear about, discuss, and ask business-relevant specifics about software testing.
Organisations that embrace innovative techniques and cutting edge testing processes will quickly find themselves leading the pack in developing and delivering high-quality products. Software testers and quality assurance professionals understand the value and necessity of staying at the front of new trends, and there is no better way to stay at the front of innovation than leveraging the expertise of testers in the marketplace.
This autumn we hope to see even an even better turnout from those across all levels of our industry. With the growing level of executives and managers joining software testing and QA professionals, there’s a world of information to be gathered at TestExpo.
If you haven’t registered, do so now and for free at our website. Be sure to follow us on Twitter (@TestExpoUK or #TestExpo). We look forward to seeing you on 22 September at TestExpo!